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Affiliate Marketing is is a type of performance-based marketing where a company pays a commission to a third-party (the affiliate) for selling its products. There are three types of affiliate marketing: Related, Unrelated, and Pure.

In Related Affiliate Marketing, the affiliate has their own online store and makes passive income by selling other related products. Unrelated Affiliate Marketing is when the affiliate wants to branch out or test other products on their store without investing in inventory and marketing. In Pure Affiliate Marketing, the affiliate has no store but markets products through their blog, social media, email campaigns, etc. It is usually done by influencers who act as “ambassadors” by presenting the product to their audience.