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Ecommerce Marketing Glossary
Table of Contents
A
B
C
D
E
F
G
I
K
L
M
N
O
P
R
S
T
U
V
W
A
ATTRIBUTION MODEL
ANCHOR TEXT
AFFILIATE MARKETING
ADVERTISING
ABANDONED CART EMAILS
A/B TESTING
B
BUYER PERSONA
BUSINESS PLAN
BRANDING
BRAND EQUITY
BOUNCE RATE
BLACK FRIDAY
BENCHMARKING
B2C
B2B
C
CYBER MONDAY
CUSTOMER SERVICE
CUSTOMER SEGMENTATION
CUSTOMER LIFETIME VALUE
CROSS-SELLING
COST-PER-CLICK (CPC)
COST-PER-ACTION (CPA)
CONVERSION RATE
CONVERSION FUNNEL
COMPETITIVE ANALYSIS
CLICK-THROUGH RATE
CHURN RATE
CHECKOUT PAGE
CALL-TO-ACTION
D
DOMAIN NAME
DISTRIBUTION
DISTRIBUTION CHANNEL
DIRECT MARKETING
E
EMAIL MARKETING
eCOMMERCE
F
FULFILLMENT
FREE ON BOARD
G
GROWTH HACKING
GOOGLE TAG MANAGER
I
INVENTORY
INFORMATION ARCHITECTURE
K
KEYWORD RESEARCH
KEY PERFORMANCE INDICATOR
L
LANDING PAGE
M
MERCHANDISING
MERCHANDISE
MARKET RESEARCH
MANUFACTURING
N
NICHE MARKET
O
OVERHEAD COSTS
OUTSOURCING
ORDER HISTORY
OPPORTUNITY COST
P
PUBLIC RELATIONS
PROFIT MARGIN
PRIVATE LABEL
PAYMENT GATEWAY
R
REVENUE OPTIMIZATION
RETURN ON INVESTMENT
RESOURCE MANAGEMENT
S
SUPPLY
SUPPLIER
SITE MAP
SHOPPING CART
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
T
TARGET MARKET
U
USER PERSONA
USER INTERFACE (UI)
USER EXPERIENCE (UX)
UPSELLING
UNSUBSCRIBE
UNIQUE SELLING PROPOSITION
V
VARIABLE COST
W
WISHLIST
WHOLESALE
WAREHOUSING
3 SPOTS ONLY — EXCLUSIVE DEAL
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