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B2C stands for “business to consumer.” B2C eCommerce refers to online transactions between a business and a consumer. In the past, the term referred to selling products directly to consumers. Today, it describes all transactions between online businesses and their customers. The benefits of B2C eCommerce over brick-and-mortal retail are:

  • global reach
  • no physical overheads
  • more data about their customers
  • trackable marketing through attribution models.