B2C stands for “business to consumer.” B2C eCommerce refers to online transactions between a business and a consumer. In the past, the term referred to selling products directly to consumers. Today, it describes all transactions between online businesses and their customers. The benefits of B2C eCommerce over brick-and-mortal retail are:
- global reach
- no physical overheads
- more data about their customers
- trackable marketing through attribution models.