A Call-To-Action (CTA) can be a button, image, or piece of text that urges a visitor to take action using verbs like “buy,” “sign up,” “register,” or “follow.” It’s very important in eCommerce because it leads the visitor to the next step of the sales funnel or membership sign-up. Creating an effective CTA involves:
- impactful design that stands out on the page;
- action-focused copy;
- creating a sense of urgency (e.g., limited-time offer, low stock);
- a clear promise that communicates the benefits of taking the next step;
- a logical path to conversion (e.g., offering a free trial before asking for a premium membership).