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CHECKOUT PAGE

A Checkout Page is the online version of a store’s checkout counter. There are One-Page and Multi-Page Checkouts, each with their pros and cons, despite that the required fields are the same. One-Page Checkouts are faster because shoppers don’t have to wait for pages to load, but they can look cluttered, causing shoppers to abandon their carts. Multi-Page Checkouts have a cleaner design, and the merchant collects some data even if the buyer abandons their cart; however, the process takes longer.

Choosing between the two types of checkouts depends on the type of business and customer base. They can be optimized by:

  • skipping the mandatory registration and offering log in via social networks;
  • providing multiple payment options;
  • displaying security seals and payment logos;
  • offering money-back guarantees or refunds;
  • adding a “save the cart” option;
  • offering free or cheap shipping.