A Checkout Page is the online version of a store’s checkout counter. There are One-Page and Multi-Page Checkouts, each with their pros and cons, despite that the required fields are the same. One-Page Checkouts are faster because shoppers don’t have to wait for pages to load, but they can look cluttered, causing shoppers to abandon their carts. Multi-Page Checkouts have a cleaner design, and the merchant collects some data even if the buyer abandons their cart; however, the process takes longer.
Choosing between the two types of checkouts depends on the type of business and customer base. They can be optimized by:
- skipping the mandatory registration and offering log in via social networks;
- providing multiple payment options;
- displaying security seals and payment logos;
- offering money-back guarantees or refunds;
- adding a “save the cart” option;
- offering free or cheap shipping.
