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Customer Service provides information and assistance to customers either in person (on-site) or through phone, email, online chat, texts, social media, etc. It is very important in building trust, retaining customers, and increasing sales. There are different types of Customer Service:

  • “Front of house” represents the company and product to prospects and customers;
  • “Situation diffusion” deals with negativity and aims to keep customers happy;
  • “Reputation management” detects problems early on and provides reviews on a daily basis.

Good Customer Service does not mean pushing sales but being approachable, friendly, honest, and well-trained in the product or service.