Google Tag Manager (GTM) is a free tag management platform that enables marketers to deploy tags and track data by adding code snippets to their website or app. It helps track conversions, website analytics, retargeting, and more. GTM is a game-changer whose key benefits are:
- It eliminates hard coding tags.
- It enables businesses to respond to changing market conditions faster.
- It simplifies advanced tracking.
- It can help with boosting website speed.
- It improves efficiency by centralizing tag management. GTM is easy to set up and works harmoniously with Google Analytics.