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Advertising is any activity that aims to promote or sell a product or service. It can be a tailored to a small target demographic or a more general audience. Traditional advertising has been around for more than 150 years in print publications, radio, TV, billboards, etc. Relatively new, digital advertising is internet-based and includes Social Media, Search and Display, Mobile, and Pop-ups.

Social Media Advertising involves placing ads on popular platforms; it can target specific age groups, interests, locations, etc. Search and Display shows relevant ads based on keyword searches. Mobile Advertising uses SMS messages, app and website ads. Pop-ups are promotional messages that appear when a visitor is on your website. They typically include calls to action, discounts, or other incentives.