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Black Friday (the last Friday in November) is the biggest sales day in the United States. In recent years, the shopping frenzy moved online with eCommerce retailers reporting up as much as a 240% increase. Black Friday sales can be maximized by good online merchandising, offering incentives for social media sharing, creating gift guides and emotional triggers like free shipping, limited discounts, referral coupons, free gifts, and more. Adding a live support window during the busiest times and pop-up windows upon exit are also quite effective.