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Branding is the process of creating an easily identifiable and positive image of a company. It involves combining elements such as logo, graphics, mission statement, and consistent marketing communications. Effective branding differentiates a company from its competitors. It is achieved by:

  • understanding the target market and responding to its needs and values;
  • defining the brand in ways that resonate with the target market;
  • providing clear and truthful information about how the products improve customers’ lives;
  • perfecting visual presentation and customer interaction, especially in eCommerce where the customers cannot touch or feel the products;
  • giving back through discounts, promotions, loyalty programs, and more.