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A Business Plan is a written document that outlines what a company plans to do, and how they will achieve it, its short-term and long-term goals. It is essentially a roadmap that provides important information to all those involved with the company, like investors, managers, vendors, employees, and customers. A basic business plan consists of the following sections: Executive Summary, Company Summary, Market Strategies, Operations and Management, Competitive Analysis, Financial Plan, and Appendix. A good plan provides insights into a business at any stage of its lifecycle, whether it’s a startup, a medium-sized business, or a publicly-traded company.