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Cyber Monday (the first Monday after Thanksgiving in the U.S.) is a 24-hour shopping event. Originally created to encourage people to shop online, it has grown into the biggest eCommerce day of the year. This massive sales opportunity can be maximized by optimizing websites for mobile devices, creating buzz and anticipation before the sale, investing in paid advertising, preparing a distribution strategy using email campaigns, social media ads, gift guides, keyword-optimized content, etc.