A Landing Page is a standalone webpage designed to achieve a single objective. There are six types of landing pages:
- “Lead generation” aims to collect visitor data.
- “Click-through” serves as a warm-up before introducing an offer.
- “Squeeze” captures emails by requiring the visitor to input their address before they can proceed.
- “Splash” draws the visitor’s attention to something like an upcoming release or event.
- “Sales” drives conversions.
- “Pitch” showcases a product and its benefits.
Landing Pages can be optimized using keywords, copy, images, videos, reviews, wish lists, upselling or cross-selling tactics, live-chat support, and prominently displaying shipping information.