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A Landing Page is a standalone webpage designed to achieve a single objective. There are six types of landing pages:

  1. “Lead generation” aims to collect visitor data.
  2. “Click-through” serves as a warm-up before introducing an offer.
  3. “Squeeze” captures emails by requiring the visitor to input their address before they can proceed.
  4. “Splash” draws the visitor’s attention to something like an upcoming release or event.
  5. “Sales” drives conversions.
  6. “Pitch” showcases a product and its benefits.

Landing Pages can be optimized using keywords, copy, images, videos, reviews, wish lists, upselling or cross-selling tactics, live-chat support, and prominently displaying shipping information.