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ORDER HISTORY

Order History is the complete record of a customer’s orders, past and current. It includes shipping, delivery, and payment details. It is different from “order status,” which shows an order’s processing stage (e.g., active, pending, processed, shipped, cancelled, returned). Order History is a must-have in eCommerce because it’s very helpful to both buyers and sellers. It allows buyers to easily re-order the same item. It allows sellers to identify buying trends, patterns, and seasonality, enabling them to apply marketing techniques like cross-selling, upselling, bundling, personalized and targeted messaging.