Outsourcing means hiring freelancers or agencies to perform specialized tasks like development, marketing, and customer service. Companies outsource because they lack the expertise and/or equipment to do the work in-house, or because the need is short-term. The benefits of outsourcing include saving time and money, more flexibility and efficiency, access to expertise, scalability, and competitive advantages. The process begins by outlining the scope of work in writing and determining the best platform through which to fill the position (e.g., Upwork, Fiverr). After the job is posted, applicants are ranked, and the best person is hired. Since good freelancers are hard to find, it’s important to build good relationships for future needs.
