Public Relations (PR) refers to activities used to create a positive brand image. Strategies include crisis management/damage control (controlling negative press), media relations (building press relationships to help the brand), developing Corporate Social Responsibility that contributes to a positive brand image, managing internal communications, event management, media production, investor relations reporting, and marketing communications.  

Although PR and marketing work together sometimes, they are not the same thing – marketing deals with customers, while PR deals with investors, journalists, and customers. Marketing focuses on increasing ROI, while PR focuses on branding. Marketing activities tend to be short-term, while PR activities tend to be long-term. The acronym PR stands for “Public Relations” and “Press Release,” which is something Public Relations offices draft regularly.