A Target Market is the segment of customers who are more likely to buy a particular product or service. It is important to identify so that marketing can be tailored to address it. It can be defined based on the following characteristics:
Target markets are defined by conducting online research, examining analytics, and organizing focus groups. When a target market is identified, it can be broken down into even smaller segments based on factors like relationship status, interests, buying behavior, technology use, income, education, profession, etc.