User Interface (UI) is the visual part of a website, application, or hardware that determines how the user interacts with it. Designing UI involves:
In eCommerce, good UI reduces bounce rates and increases click-through and conversion rates by optimizing:
UI best practices include well-positioned search bars, eye-catching call-to-action buttons, user-friendly navigation, smooth checkouts, and F-pattern placement (positioning the most important information on the left side).