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Nowadays, setting up a Shopify store is easier than ever. You can be up and running your new e-commerce store in less than one day. However, while being extremely convenient, this low entry barrier has had a hand in saturating the market with an overabundance of online shops. In order to stand out, it is not enough to rely on having a great aesthetic, branding, and quality items – hitting the big time on Shopify has a lot to do with how well your store ranks in various search engines. Studies show that the first ten Google results get pretty much all of the attention, with the first five receiving a whopping 67% of all traffic.
You can imagine that it is a tough fight to get listed on those top search engine spots, especially when competing with the significant marketing budgets available to larger companies. However, everyone plays by the same rules when it comes to positioning in search results, and these rules can all be mastered. That should give you some comfort.
So what are the rules?
This is where SEO comes into play. You may have heard the term thrown around online – it is a pretty big deal when trying to boost a website’s organic traffic. For store owners, SEO should be common knowledge, but as it turns out, 1 in 4 business owners have no idea what the term is about.
Search Engine Optimization is the practice of implementing an array of adaptation techniques to sync your website with the particular search terms that relate to your brand’s store. The better the optimization process is performed, the higher your website will rank amongst results when someone searches for a particular topic and it’s related keywords. On an average day, people conduct over 5.8 billion searches online. Even without any advertising, a well-optimized Shopify page can generate significant organic traffic figures just by being favored in Google search results.
In essence, how well your Shopify store appears on search engines will oftentimes be the deciding factor in whether the business will thrive, or struggle to make ends meet. There are many platforms where one can conduct online research, but in reality, 89% of people will go straight to Google when looking for something. When choosing the best Shopify SEO apps for your store you need them to be as Google-friendly as possible, with keyword optimization, suggestions, and the tracking capabilities of trending buzzwords. However, keywords are only part of the story.
A complete SEO optimization process for search engines involves not only scattering buzzwords into your descriptions but adjusting a whole set of interlinked values. These include things like keyword density, page speeds, product ads, backlinks, rich snippets, meta tags, and many other considerations. For a person with no knowledge of coding, this seemingly complicated jargon well be approaching pure gibberish. Understandably, manual SEO work is not a viable option for most non-technical people.
Thankfully, we find ourselves in incredibly tech-savvy times and convenience is king. There are heaps of Shopify SEO apps that were designed and created to help optimize websites. They are geared to assist business owners who want to make their Shopify store SEO friendly and improve website traffic with as little effort as possible. Most of the apps take just one click to install, and just a few more to get your site up to speed. If you want to dive deep into SEO settings, the capabilities are usually included with the app.
There are Shopify SEO apps to suit all needs, from complete beginners to fully-fledged professionals. Many of the apps are free but also have paid editions that offer extended capabilities for those wanting extensive control of the optimization process.
We made a list of what we think are the 15 best Shopify SEO apps available, with the aim of giving you an overview of which ones may suit your needs best. Without further ado, let us dive into the picks which may just take your Shopify store to new heights of financial success.
The 15 Best Shopify SEO Apps
7-day free trial
The Shopify SEO Manager is a great tool to increase your store rankings and is arguably the best SEO app for Shopify due to its vast variety of exclusive features. It allows you to create custom meta tags, titles, keywords, as well as descriptions of your website. On top of that, it will give you relevant feedback on how those categories are performing on a global scale.
The SEO Manager is fantastic for those who are just getting started with their SEO know-how, as it provides many pre-made templates to choose from. Additionally, there are loads of helpful suggestions in the app to take your SEO game to the next level. Before launching your tweaks, the SEO Manager allows you to test and preview how your site will perform in the ranking system. This is very practical to get an overview of what needs fixing on the spot.
The app has a total of 20 features -15 of which are unique and are to be found nowhere else. Apart from testing how your site does in general, the app recently added the option to perform a mobile integration test, as well as ways to fix ‘404 error’ issues. Also, you will find that it is linked with Google Trends. This allows you to see how you can improve your site rankings on the platform. This is an important conduit to get organic traffic to your page.
Amongst the best things in the Shopify SEO Manager is the fact that it gives SEO beginners a whole step by step guide to improve their site. Essentially, you can know nothing of SEO, have zero coding knowledge or marketing experience, and yet manage to create a fully search-optimized Shopify store.
- Google Trends Site Integration
- Works with Kit
- Integrated Google Search Console Analytics
- Local Business structured Data
- JSON-LD Data Support
- 404 Management and Repairs in Real-time
- Google Knowledge Graph Support
- Free Trial
- SEO control of Tag Filtered Collections
- Redirect on “Out of Stock”
- Mobile Testing
- Sitemap Management
- Product “Unavailable After” Meta
- Google Page Speed Integration
- Advanced Meta Settings
- Title Templating
- Image ALT text issues Scan
- Index/No Index
- SEO Issues Scan and Suggestions
- Edit Titles and Descriptions
- Google Result Simulator
Plug In SEO
Plug In SEO Plus – $20/month
7-day free trial
The Plug In SEO app has two versions that you can choose between. There is a free one, which will suffice if you are a do it yourself type person who is just launching their store and looking to get a basic SEO optimization for your site. Even though free of charge, this plan allows users to check an unlimited amount of pages for SEO issues with its integrated smart analyzer.
The paid edition Plug In SEO Plus is aimed at advanced users who want to hone in on their store’s search engine optimization to suit the higher tier of needs. On top of a hefty feature pack and powerful optimization tools, you will be eligible for premium support from the developers. This includes the option to have custom templates created to fit your store’s needs immaculately, and at no extra charge.
For users who don’t have the time, or will, to deal with optimization, optional expert packages are available at an additional fee. This service will have an expert from the Plug In SEO team come in and take care of your website optimization for you. On top of all that, the company provides a ton of SEO training videos that feature tips and tricks on how to obtain an edge over the competition.
- Structured Data (JSON-LD Schema Markup)
- Bulk Edit SEO Data, Product Pages
- Constantly Updated As Search Engines Change
- Help With Fixing SEO Issues
- SEO Meta Title and Meta Description Templating
- Fix Headings, Image ALT Tags, Filenames
- Google Search Console (Webmaster Tools) Integration
- Free Trial
- Multilingual SEO
- SEO For Special Pages (Collection, Search, Filters, Tags)
- Blog Optimizer
- Keyword Tools
- Fix 404 Broken Links
SPO (SEO Product Optimizer)
Free Lite Edition
Basic Edition – $15.99/month
14-day free trial
The SPO SEO Product Optimizer has two versions, and they both pack a punch. With this Shopify app, even the free version provides a helpful array of tools. These are not limited in numbers as much as in the amount you can use them per month.
Some of the main highlights of the SPO app is that you can research niche keywords and have the app assist you on their best application. A bulk edit feature is integrated to allow for fast link preview editing – excellent for saving time in the long run. Link previews can be altered without having to get into the coding aspect, as the app lays everything out for you – a really useful and beginner-friendly function.
In the free Lite Version, users can avail of 10 suggested keyword analyses and 10 link preview edits per month. The custom link preview is limited to Facebook and Twitter. Support is active for products and the Shopify store only. The paid, Basic Version will get you 100 suggested keyword analyses per month, unlimited link preview edits, rich snippets, and bulk link preview edits for up to a thousand products.
- Custom Link Previews
- Niche Keyword Suggestions
- JSON LD, Rich Snippets
- Bulk Edit Product Pages, Link Previews
- Free Trial
- Focus Keyword Insertion
- Continuously Added Features
14-day free trial
Reload SEO is a keyword optimization app that is also well suited for beginners, but also useful for store owners who are advanced in SEO. Its main standout feature compared to other apps is that it provides you with your Shopify competitors’ content analysis. The truth is that business SEO is not a territory that rewards fair play – it is a numbers game to elevate your store above others. Any competitive edge that one can obtain over other businesses is potential traffic for your Shopify store. Reload SEO is feisty in that regard, giving users a detailed overview of the top 10 results for any Google keyword, information on what kind of content is being created by the competition, and recommended tips to beat them for their place in the rankings. It tracks keyword rankings for desktop and mobile in more than 170 countries, making it great for stores with an international market.
Its other functions don’t necessarily reinvent the wheel or offer a wide variety of options, but they cover the basic ground well enough. Reload SEO’s main selling point is its smart spying capability, which is very useful to have in your toolkit.
- Keyword Research in Shopify
- Keyword Tracking
- SEO Performance Dashboard
- Backlink Analysis
- Free Trial
- Content Optimization
- Shopify Store Monitoring
- Competitor Content and Traffic Analysis
Tiny IMG SEO Image Optimizer
Free Edition (Additional Charges Optional)
Once you’ve got the keywords sorted, excelling at your store’s optimization means extending your efforts to the images of your site. It is one thing to have an aesthetic visual branding, but many people forget that the pictures you use for your store will also impact the efficiency of your site. High-quality pictures take a long time to load, and if they are not optimized it can significantly harm your store’s appeal. This might come as a surprise, but if your website takes more than 3 seconds to load, you may be losing as much as half of your potential customers. After putting in all that effort to entice organic traffic to your store, a trivial thing such as loading speed should not be allowed to impact on your success.
The free Tiny IMG SEO Image Optimizer is a great app to sort out the aforementioned issues with just a few clicks. Its intelligent algorithm works to compress your images by 70% without losing any quality. This number is head and shoulders above the competition. It will enhance your website’s loading speeds and keep everything snappy once you’ve caught a customer’s interest. The app lets you choose particular compression methods for your images, optimizes SEO related to your pictures, and provides a month’s worth of backup so you can restore your data should anything happen.
- Image and Template Optimization
- Improves Image-Related SEO (Alt Text, Filenames)
- Choice of Image Compression
- Best Image File Format Analysis
- 30-Day Backup
- Simple Setup
Pro Edition – 24.99/month
The SEO Optimizer claims to be ahead of its competitors by refreshing the SEO optimization process every day. It constantly monitors Google’s practices and updates the workings of the app accordingly. With many other SEO apps, this would require manual labor, so if a fully automated process is important to you, the SEO Optimizer may be your best bet.
This app combines both text and image optimization to achieve the best results for your store. It should be noted that the free version is a little slim on features, providing only alt-text and image optimization. The Pro edition features complete auto-pilot SEO optimization that includes taking care of meta tags, Google Snippets, fixing broken links, and JSON LD.
- Auto-Pilot SEO Refreshment
- Complete SEO Optimization
- Fixes Broken Links
- Google Snippets
- Auto JSON LD, Rich Snippets
- Meta Tag Optimization
Premium Edition – $9.95/month
10-day free trial
The FavSEO app allows Shopify store owners to edit, analyze, and optimize title tags, as well as meta descriptions for products, item collections, and pages, all in one place. This app is a great all-rounder with it’s winning feature being the fact that it ships with a smart function which offers recommendations to enhance the keywords you are already using.
The app will tell you which products are lacking in their SEO functionality and helps in getting them to rank better in various Google services such as the Google Search Console, Google Webmaster Tools, and Google Analytics. If you have any issues when using the FavSEO, live chat support will be there to help.
Some other great functions include the bulk title editor, which allows you to make changes to hundreds of products in one swoop, and the well-outlined dashboard that offers an easy to use layout which is welcoming to novices. The SEO score analyzer, as well as the keyword suggesting features are both available in the free plan. These are the meat and veg’ of features, but if you would like additional functions like sitemap integration and rank tracking, it will set you back $9.95 a month.
- Title/Meta Description Editor
- SEO Audit Check of SEO scores
- SEO Optimization
- Recommended Keywords
- Free Trial
- Site Rank Tracker
- Bulk Title Editor for Product Pages
- Sitemap Integration
- Live Chat Support
Schema Plus for SEO
Schemaplus Pro Edition – $14.99/month
7-day free trial
Ideally, you want your Shopify SEO app developers to be as well versed in search results as possible. With Schema Plus for SEO, things can’t get much better in that regard. The minds behind this app were none other than former Google software engineers, who set out to deliver the most advanced automatic schema app in the world. This is pure nectar from the source, as far as SEO optimization is concerned.
Schema is not your traditional SEO app but brings more to the table than just basic functions. The app adds an advanced markup code to your website, allowing it to be indexed faster and more efficiently by various search engines. It essentially makes crawlers understand the content of your store better. This translates into more streamlined connectivity to search terms and can bring your site to relevant people with heightened speed. Additionally, it will add rich content to your site, thereby letting descriptions and product reviews form your store appear in search results. In simpler terms, this means you will see condensed information like 5/5 stars, and how many reviews your store has in the Google search results preview section.
It is the only schema app that reports the content of your reviews to Google. This preview function adds a professional look to your website and is sure to kick it up a notch in terms of trustworthiness. Schema Plus takes one click to install and you’ll be all set to start the enhancement process.
- Automatic Content Markup
- Enhanced Site Indexing
- Google Integration
- Free Trial
- Beginner-Friendly Schema Integration
- Hands-on Support
Pro Edition – $4.99/month
The Smart SEO app is an intelligent helper that ensures your meta tags and alt tags are all in good shape. It comes with a variety of templates, and all you need to do is pick one to start increasing your traffic. After choosing, the app will take over the optimization process and get your shop on its way to ranking higher in search engine results.
It claims that it can reduce your SEO optimization time by 80%, and the reviews seem to be glowing concerning its ease of use. The free plan will give you the ability to optimize meta tags, alt tags, use the sitemap support, and fix broken backlinks too. For 4.99/month, you can unlock adding microdata and other advanced capabilities.
- On-Site SEO Optimization
- Multi-Language Meta Tags
- Structured Data Generation
- Broken Link Management
- Sitemap Integration
- Fix 404 Errors
- Meta Tags
- Alt Tags
SEO Images King
Small Shops Edition – $7.99/month
Medium Shops Edition – $12.99/month
Large Shops Edition – $18.99/month
Don’t be confused by the name – SEO Images King specializes in more than just picture optimization. It is one of the all-rounder Shopify apps with the ability to increase your site traffic via a variety of features.
Coming in four editions, it is suited to cater to small, medium, and large business operations. The app provides alt text, product meta title, and JSON LD optimization for free, but with a catch – products must be updated one by one. Extra capabilities like bulk and automatic optimization come with the paid plans. The paid editions all give users the same extended benefits but differ in how many products in total one is allowed to optimize. Depending on the extended plan choice, you will get 10K, 50K, or 100K images per month.
Additionally, the app uses artificial intelligence to advance your online store and its Google rankings, covering all the necessary SEO territory with up-to-date keywords. It also has nice additional features, like the function to disable right-click on your pictures so they are protected from being stolen.
- SEO Scan & Optimization
- Keyword Manager
- Google Performance Stats
- Affiliate Program
- Live Chat Support
- Bulk Edit Meta Titles, Product Pages, Descriptions
- Microdata Manager
- Image Optimization
- One-Click Store Auto Optimizer
SEO Booster – SEO Marketing
Growth Plan Edition – $18.99/month
7-day free trial
Another one-stop-shop to increase your traffic – the SEO Booster. It is a functional option for SEO beginners, offering all types of optimization at just a few clicks. The app will have your store Google optimized and ready to go in just a few minutes.
SEO Booster’s most formidable feature is that it goes beyond managing your SEO keywords as they apply to general stats, but optimizes them for precise geographical areas. Covering automatic management of alt text, link fixes, and bulk management, the app is a true all-rounder.
As an additional stand out feature, the SEO Booster detects duplicate content on your store’s site and fixes related issues swiftly. The free plan will get you SEO scanning, fixing instructions, sitemap integration, bulk image edits, and alt text for 30 products per month.
The paid edition takes things further, allowing users to avail of the automated keyword, broken link management, competitor website diagnosis, unlimited alt texts, and Google Tools. A 7-day trial period will let you test how well the app merges into your workflow.
- SEO Scan & Suggestions
- Google Sitemap
- Bulk Image ALT text
- Free Trial
- Keyword Management
- Invalid Link Management
- Competitor Traffic and Ranking Analysis
SEO Doctor – Sitemap & Meta
Pro Edition – $18.99/month
5-day free trial
The SEO Doctor will take care of your SEO troubles by identifying issues, fix them for your site to rank higher in search results, as well as boost traffic to your shop. As we are talking about the best Shopify SEO apps out there, it is quite evident that the competition is well stocked with a great number of features. The SEO Doctor is not one to lag behind offering a wide variety of optimization help.
Amongst all the listed top tier apps, their capabilities are going to overlap, and it ends up being a question which app’s workflow you like most. The SEO Doctor takes care of SEO issues, sitemap integration, structured data, 404 error fixes, and image compression. On top of the basic features, the SEO Doctor provides elaborate ways to enhance your website’s loading speeds. Additionally, it can test how your site will perform on mobile devices so you can perfect its appeal on all types of handheld devices. Even though the features are promising there have been some dodgy reviews regarding their support team, so please take this into consideration.
- ALT and Meta Tag Fixes
- Image Compression
- Image Renaming
- Website Speed Boosting
- Real-Time 404 Error Tracking
- Broken Link Fixing
- Free Trial
- Sitemap Submissions
- Google Webmaster Tools
- Google Knowledge Graph Support
- Google Mobile-Friendly Test
SEOMetriks Marketing Tools
SEOMetriks offers users a comprehensive DIY SEO checklist that makes use of 15 tools to achieve the best possible overall optimization results. The developers have a partnership with the acclaimed SEO data giants Majestis, MOS, and SEMrush and make use of their intel in their working process. This opens you up to information of more than 370 global and local search engine data pools that are constantly being monitored and updated.
On top of this exclusive feature, all the standard SEO basics are covered. You will get scheduled SEO site rankings, backlink analyzation, and optimization, as well as the option to spy on competitor sites to see how they are doing in terms of traffic and rankings.
The app is particularly interesting if you work a lot with social media. SEOMetriks will let you track how your brand is doing on social media outlets such as Facebook, Google+, Pinterest, Linkedin, and more. On top of that, you can track the latest buzzwords in your particular niche and immediately apply them to your product catalog.
- Keyword Research
- SEO Analysis
- Sitemap Generation
- Technical Audit
- Link Optimization
- Web Buzz Monitoring
- Social Engagement Tool
- Rank Tracking
- Competitor Metrics
- Web Analytics
- Google Web Search
- Great Support
AVADA SEO Suite
As with most of the best Shopify SEO apps, AVADA SEO Suite does it all in one package, but best of all – completely for free. It will improve your store’s rankings on a variety of search engines to boost conversion rates, make your website work faster, automatically get the relevant Google Structured Data sorted for you, increase click rate with standardized meta tags, and integrate your data with Google Search Console. Rich snippets will be taken care of, as well as social meta, so you can display your site preview on social channels.
AVADA SEO includes a 404 broken link fixing mechanism, and SEO analysis so you can improve how you place your keywords, product descriptions, and more to increase your Shopify traffic big time. The app is also being upgraded continuously. Currently, a PNG to JPG converter is in the works. Its list of features is certainly impressive, considering that it’s totally free.
This app is a saving grace for those starting out with an e-commerce shop but having no money to spare on Shopify SEO related costs. With the number of features contained, it could easily be presented to you at the high prices being charged by the competitors. Being free, you can’t ask for more. AVADA SEO is also easy to use and highly recommended for anyone starting out with a Shopify store on a budget.
- SEO Keyword Optimization
- Image Tags & Optimization
- Google Structured Data
- Meta Tags
- Bulk Edit Feature
- Social Meta
- 404 Fixes
- Page Speed Optimization
- Image Compression
Bulk Image Edit – Image SEO
Basic Edition – $9.99/month
Professional Edition – $19.99/month
Advanced Edition – $49.99/month
The Image SEO deals mainly with your store’s visual data. It optimizes their size to improve your webpage loading speeds, allows you to add watermarks to your images in bulk, and fits them to size for a variety of different platforms. This is especially important when it comes to Social Media. Pictures may need to be cropped, scaled, and resized to retain a professional and aesthetic quality for your store to shine in its best light.
Image SEO will allow you to use customized templates to bulk update images, their text, and filenames, as well as minimize pictures with minimal quality loss. The free edition gives users an allowance of 50 images per month, one active scheduled task, and 30 days worth of backup storage. The paid versions allow for 1,000, 3,000, and 10,000 monthly image edits with 60-, 90-, and 180-day backups, according to the plan purchased. Adding watermarks is also a premium feature. Users are quite happy with how little time it takes to update their store’s pictures and how little effort it takes. The Image SEO optimizer is a great option to have if you are going to deal with a lot of visual data on your store.
- Bulk Image Update
- Automatic Optimization of New Pictures
- Reshape and Resize Images Without Quality Loss
- Revert and Undo Options
- Text or Image Based Watermarks
- Preview and Review Images
We hope to have given you some insight into what kind of Shopify SEO apps are out there, and what they can do to advance your site’s rankings, as well as traffic. As you can see, there is a wide variety of apps available that cater to a multitude of needs and workflows. Whether you want to dive into the nitty-gritty or take a laid back approach to let AI do the hard work, the choice is yours. In any case, you should see organic traffic improve significantly after you have completed the optimization process of your Shopify store.
While getting your SEO in check can have fantastic results for getting new traffic to your store, you should also note that even after using the best Shopify SEO apps, it does not mean you should forget all your other marketing efforts.
SEO optimization works best when combined with additional aspects of business marketing that are effective in their own right. That includes understanding your target audience and maximizing your efforts to bring them to your Shopify store through social media, and to as many other web channels as possible.
Nowadays, having at least one do-it-all SEO optimizing app installed on your Shopify store is an absolute necessity if you want your shop to be SEO friendly, rank higher, and remain capable of staying relevant on as many online search fronts as possible. As some listed Shopify apps are free of charge, there is no excuse to leave them out of your arsenal.
Once you start seeing results in your organic traffic, you may get the urge to delve deeper into the SEO trenches, but if you’re starting out be sure to give our recommended apps in Shopify a shot and see how it goes for your business. After all, there is not much to lose, but a whole lot to gain.
We hope you enjoyed our list and gained some new insight into what Shopify SEO apps are capable of. We wish you the best of luck with your Shopify endeavors and hope that you see excellent results with the aid of our recommended Shopify store apps.