Growth Hacking speeds up business growth by experimenting with marketing, product, and data strategies. It does not replace traditional marketing. Growth hackers strategically test unconventional techniques aiming to generate scalable and repeatable user-base growth with a minimal ad spend. In eCommerce, the best techniques are:
- Creating self-perpetuating growth by offering incentives like discounts, gifts, or free shipping to customers who share shop links with their social network.
- Marketing to the targeted segment outside of the typical social media platforms; this entails understanding their interests, hobbies, or habits.
- Offering free content, tools, and resources that users will appreciate and share with others (e.g., videos, guides, calculators, tutorials, books).