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Start Advertising on Facebook by Setting up Business Manager & Ad Accounts

By Kristina
03 Sep, 2021
3 min read
Table of Contents

Learning the ropes can be quite costly when you are starting a new business, or even just trying out new advertising campaigns for something that is well-established. One mis-click or small mistake can lead to a ton of problems down the road.

It is important to take your time and work through each new setup carefully and thoughtfully.

To make the process easier, we put together this guide to help walk you through the ins and outs of setting up Facebook Business Manager and Ad accounts. 

Setting up Facebook Business Manager

Setting up Facebook Business Manager can be done in just a few steps and shouldn’t take longer than a few minutes.

Here we will take you through each step of the process. 

  1. To begin, go to the Business Manager home page and click Create Account.

*You’ll need to log in using the email and password you used to set up your personal Facebook profile.

Facebook Business Manager. Create Account
  1. Next, enter your business’s name, your name and email address to set up your Business Manager account. 

After entering and double checking the information, click Next.

Facebook ads manager set-up. Create your business manager Facebook
  1. The next page will ask you to enter your business’s details: 
  • Address
  • Phone number
  • Website 

You’ll also need to specify whether you’ll use this Business Manager account to promote goods or services or to provide services to other businesses (like an agency). 

Select promote your own goods or services and click Submit.

Facebook ads manager set-up. Add your Facebook business details
  1. You will now need to check your email for a message with the subject line “Confirm your business email.”
  2. Once you receive the email, open it up and click Confirm Now.
  3. Your Facebook Business Manager is set up and can be found through this link: https://business.facebook.com.

Setting up Facebook page

If you want to advertise you will have to have a Facebook page connected to your business account. 

  1. On the Business Manager home page, select your business. Under “Business tools” choose “Business settings”.
Facebook ads manager set-up. Select Business settings.
  1. In the next window, click Pages under “Accounts”. Click Add and select Add a Page.

* You should select Create a New Page if you do not have a separate Facebook page for your business.

Facebook ads manager set-up. Create or select created page on Facebook

Add a page that you own

  • Begin typing the name of your Facebook business page or URL in the text box and your business page name should autocomplete below the text box. 
  • Click on your business page. 
  • Then click Add Page. If you have administrator access to the page you’re trying to add, your request will be approved automatically.
Facebook ads manager set-up. Add Facebook page

Create a new page

If you selected Create a New Page, you will have to go through the steps of creating a new page. Here’s what you’ll need to set up a new Facebook Page:

  • Your business’s name
  • A description of your business 
  • A profile photo
  • A cover photo
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Creating a Facebook Ads account

In order to run ads on Facebook, you will also have to have a Facebook Ad Account.

Let’s take a closer look at the steps needed to set up a Facebook ad account.

  1.  On the Business Manager home page, select your business. Under “Business tools” choose “Business settings”.
  2. In the next window, click Ad accounts under “Accounts”. Click Add and select Create a new ad account.
Facebook ads manager set-up. Add ad account
  1. When creating a new ad account, use your business name when asked to name your new account. This name won’t appear publicly but it will help you and any employees you add to the account easily identify it. 
Facebook ads manager set-up. Create a new ad account
  1. Now select the option for My business, when you are asked to identify who this account will be used for.
Who will this account be used for
  1. When you’re done, click Create and you will now be able to start advertising!

Once you finish creating your Business Manager and Ad Accounts, you can connect your new Facebook business manager and start running campaigns on Facebook directly from the Sixads app.


I'm a content manager at sixads. I'm fiery about marketing, writing and traveling, so you can often find me scribbling away in some unknown corner of the world. If you want to know more ways to increase traffic and attract buyers to your online store get in touch with sixads on one of the channels bellow.